Three connections that create growth

Coles 360 combines the power of customer connections, media connections and partner connections to offer your brand a one-stop 360 media solution. A solution that allows you to connect with customers at every turn of their lives – their shopping experience, as well as their life outside the supermarket.

Our dedicated team of media experts, strategy planners and operational specialists, partner with you to plan and execute campaigns that create connections between our customers and their favourite brands.

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Customer connections

Coles 360 is customer obsessed. We use our wealth of attitudinal, behavioural, and transactional data to unlock a richer understanding of who your customer is, what, when and where they buy. These insights enable smarter and more effective campaign planning that can be measured and optimised through our partnership with globally leading analytics firm IRi – creating 360 customer connections.

Media connections

We connect millions of Australians with brands they love through our integrated media channels that meet them where they’re living and when they’re shopping at Coles. With a deeper understanding of customer behaviour, we work with brands to design the right 360 media solutions that shape to defined objectives and measure the impact it creates on our customers – creating 360 media connections.

View our media connections

Partner connections

Our commitment to partnerships at all levels is what makes us different. We believe together we can unlock unique and memorable partnership opportunities for your brand to standout – creating 360 partner connections.

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