Welcome to Coles 360, where connections create growth
Coles 360 is all about connections. It’s how we connect with customers at every turn of their lives. It’s how we use the power of Coles’ shopper data to maximise that connection. It’s how we partner at levels to drive more meaningful campaigns and measure the impact they create. Coles 360 combines the power of customer connections, media connections and partner connections to offer your brand a one-stop media solution. Coles 360, where connections create growth.
360 Media Connections
Coles 360 connects with customers when it matters – where they’re living and when they’re shopping. With a deeper understanding of customer behaviour, we design 360 media solutions that shape to brand objectives and drive measurable impact.
Cobram Estate
"The Coles 360 Team were great to work with and brought a new focused media approach to the Coles partnership through a connected omnichannel media campaign that drove the core value proposition for Red Island. This new approach provided a media platform that overachieved on our objectives for this campaign"
Backgroud
Red Island - part of the Cobram Estate olive family. Cobram Estate partnered with Coles 360 to connect with all olive oil consumers and drive awareness of the Red Island Extra Olive Oil products.
Objectives
Cobram Estate campaign objectives were to:
- Reach new and existing customers
- Drive value message cut-through
- Drive conversion in-store and online
Solution
Coles 360 partnered with Cobram Estate to create a connected media campaign that drove value message cut-through where customers live and shop: Social, Flybuys, Coles Entry Screens, Coles Radio, and Digital Search.
total sales
units sold
active customers
Source: Red Island FY22 Campaign – Coles Data – analysis compares FY22 Campaign against FY22 like-promotional week.
The next step? Let's connect.
